That said, every little bit helps in SEO-so itвЂ™s useful to follow best practices where possible. ItвЂ™s impossible to do this without mechanisms to deal with nonideal circumstances like pages without H1В tags. GoogleвЂ™s job is to understand, index, and rank the webвЂ™s content. It certainly wonвЂ™t lead to anything scary like a Google penalty.

So donвЂ™t panic if youвЂ™re not doing some of these things. According to this studyВ by webAIM, 60%В of screen reader users prefer that only the page title be an H1В tag.Д«efore we run through the best practices, itвЂ™s important to note that breaking any of these is extremely unlikely to wreak SEO havoc on your website. MillionsВ of visually-impaired people use screen readers to convert web page copy and images to audio. The H1 is the most prominent heading on the page, then H2, then H3,В etc.ДЇail to use H1 tags and other headings properly and pages become harder to skim and digest. H1 tags improve user experience in the sense that theyвЂ™re part of a web pageвЂ™s hierarchical structure. So if youвЂ™re using H1s as Google recommendsВ for your page title or content heading, your H1 is effectivelyВ telling Google вЂњhereвЂ™s what my page isВ about.вЂќ H1 tags improve user experience GoogleвЂ™s John Mueller saidВ that H1 tags help Google to understand the structure of a page. H1 tags helps search engines understand theВ page H1 tags helps search engines understand theВ page.

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